Last updated: September 29, 2026
Cognizantly, Inc. (“Cognizantly,” “we,” “us,” or “our”) is a Canadian federal corporation operating under the name Investment Coaching for Humans.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:
“Personal information” means information about an identifiable individual. It does not generally include information that has been anonymized so that it can no longer reasonably be associated with an identifiable individual.
Cognizantly is responsible for personal information under its control.
Questions, requests, and complaints concerning this Privacy Policy or our handling of personal information may be directed to:
The information we collect depends on how you interact with us and which services you use.
We may collect:
When you book or purchase a service, we may collect:
Payments are processed by Stripe. We do not ordinarily receive or store complete payment-card numbers.
To provide coaching, behavioural analytics, research, and reports, we may collect information you choose to provide, including:
This information may be sensitive. Please provide only information reasonably necessary for the services.
Do not provide brokerage or banking passwords, private keys, authentication codes, or credentials that allow access to an account. We do not need and will not ask for custody of your assets or authority to trade in or withdraw from an account.
We may collect:
We do not record coaching sessions, and we do not use Zoom AI Companion during sessions. You may not record a session without our prior written consent and the consent of every participant.
Monthly program members may attend private group sessions. Information you share during a group session may be heard by other participants. Participants are required to keep information heard during these sessions confidential and may not record or disclose it. However, we cannot guarantee that every participant will comply with these obligations. You should not share information in a group session that you do not want other participants to hear.
When you interact with our website or emails, we and our service providers may collect:
Optional analytics information is collected through Google Analytics and Amplitude only after you accept analytics cookies through our cookie banner.
If you voluntarily submit a testimonial, we may collect:
We will not publicly identify you in connection with a testimonial without your permission.
We may receive personal information from:
If you provide personal information about another person, you must have lawful authority to do so and must provide any notice or obtain any consent required by law.
We may use personal information to:
We will not use personal information for a materially different purpose without providing notice and obtaining any consent required by law.
Where Canadian privacy law applies, we collect, use, and disclose personal information with consent unless another legal authority permits or requires the activity.
Consent may be express or implied depending on the sensitivity of the information, your reasonable expectations, and the circumstances. We will seek express consent before submitting identifiable client information to Anthropic for processing through Claude.
Where another law requires a legal basis for processing, we may process information because:
You may withdraw consent by contacting our Privacy Officer, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may prevent us from providing some or all services.
If you withdraw consent for Anthropic processing, we will not submit new identifiable client information to Anthropic. Withdrawal will not invalidate processing that lawfully occurred before consent was withdrawn.
We may use Claude by Anthropic to assist with:
Information processed through Claude may include:
We will submit identifiable client information to Anthropic only after obtaining the client’s express consent. Declining this consent may affect our ability to provide services that rely on AI-assisted processing. We will explain any material effect before or when consent is requested.
Claude is used through an Anthropic business account. Anthropic acts as our service provider for this processing. Under the commercial terms applicable to that account, client information submitted by us must not be used to train Anthropic’s models by default or for Anthropic’s independent purposes. We will verify and configure the service consistently with those requirements.
All AI-assisted outputs are reviewed by a person before being delivered to a client. AI-generated material may contain errors and is not relied upon without human review.
We do not use solely automated processing to make decisions that produce legal or similarly significant effects concerning clients.
We may de-identify or aggregate information so that it can no longer reasonably be associated with an identifiable individual. Subject to applicable law, we may use such information to:
We use reasonable safeguards to reduce the risk of re-identification and will not attempt to re-identify information except where permitted by law for security, testing, or compliance purposes.
We will not publicly present de-identified research in a manner reasonably likely to identify a client.
De-identification and encryption are different safeguards. We may use encryption to protect identifiable and de-identified information during storage or transmission, where appropriate.
We do not disclose personal information except as described in this Policy, with your direction or consent, or as permitted or required by law.
We may provide personal information to vendors that perform services for us, including:
These providers receive information reasonably necessary to perform their functions. We use contractual, organizational, or other appropriate measures to require them to protect personal information, subject to applicable law.
A provider may also process information under its own privacy policy when it acts independently from Cognizantly.
If an employer or enterprise client purchases services for you, it may receive limited administrative information concerning:
We will not disclose session content, trading information, portfolio information, questionnaire responses, coaching notes, analytics, or individualized reports to an employer or enterprise client without your consent.
We do not disclose information about you to a referring CPA firm, financial adviser, or other referring professional unless you consent in writing or disclosure is otherwise permitted or required by law.
A referral does not authorize us to provide the referring person with information about your participation, session content, trading data, portfolio information, analytics, or reports.
We may disclose personal information in connection with a proposed or completed financing, merger, acquisition, reorganization, sale of assets, insolvency, or similar transaction.
Where required, we will use appropriate confidentiality protections and limit the use of the information to evaluating or completing the transaction.
We may disclose personal information where reasonably necessary or authorized to:
We may disclose information to another person, adviser, or organization when you direct or authorize us to do so.
We do not:
If these practices change, we will update this Policy and provide any required notice, consent mechanism, or opt-out right before beginning the new practice.
We and our providers use cookies and similar technologies to:
These technologies may include:
We use Google Analytics and Amplitude for analytics. These services load only after a visitor accepts analytics cookies through our cookie banner.
Analytics data in Google Analytics and Amplitude is configured to be retained for 14 months, subject to deletion processes, backups, aggregated reporting, and provider functionality.
You may manage optional cookies through our cookie banner or preference centre. You may also adjust your browser settings, although blocking some cookies may affect website functionality.
Withdrawing cookie consent prevents new optional analytics collection on that browser where technically supported. It may not automatically delete information collected before consent was withdrawn.
With consent where required, we may send information about our services, research, events, or other updates.
You may unsubscribe by:
Unsubscribing from marketing does not prevent us from sending transactional or service-related messages, such as receipts, appointment confirmations, security notices, and communications concerning an active service.
We manage commercial electronic messages in accordance with applicable laws, including Canada’s anti-spam legislation.
Cognizantly operates from Canada. Some of our clients and service providers are located in the United States or other countries.
Stripe, Calendly, Zoom, Mailchimp, HubSpot, Google Analytics, Amplitude, Dropbox, and Anthropic are US-based or may process information in the United States. Client trading information and reports may be stored in Dropbox and processed through systems located outside Canada.
Personal information processed outside Canada is subject to the laws of the jurisdiction in which it is processed. It may be accessible to courts, law-enforcement agencies, or government authorities in accordance with those laws.
We use contractual, technical, organizational, and other safeguards appropriate to the sensitivity of the information and applicable legal requirements. Contact our Privacy Officer for more information about cross-border processing.
We retain personal information only for as long as reasonably necessary for the purposes described in this Policy and to satisfy legal, accounting, tax, insurance, security, and dispute-resolution requirements.
Our general retention periods are:
Where information is relevant to an active complaint, investigation, litigation hold, or legal obligation, we may retain it until the matter is resolved.
When information is no longer required, we will delete, destroy, or anonymize it, subject to applicable law and reasonable backup cycles.
We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information. These may include:
Client trading information and reports are stored using Dropbox. Access should be limited to personnel and contractors who require it for authorized business purposes.
No method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.
If a privacy or security breach occurs, we will investigate it and notify affected individuals, privacy regulators, or other parties where required by law.
You are responsible for protecting your devices, email accounts, passwords, and copies of materials.
Depending on your location and applicable law, you may have the right to:
These rights are not absolute. We may decline or limit a request where permitted or required by law, including where information:
To make a request, email experience@profofwallstreet.com with the subject line “Privacy Request.”
We may request information reasonably necessary to verify your identity and authority. Authorized agents may submit requests where permitted by law, subject to appropriate verification.
We will respond within the period required by applicable law and will not discriminate against you for exercising a privacy right.
Residents of certain US states may have additional rights under state privacy laws. Whether these rights apply depends on the relevant state, the nature of the information, and whether Cognizantly meets the law’s applicability thresholds.
Where applicable, these rights may include:
Cognizantly does not currently:
Requests may be submitted to experience@profofwallstreet.com. If we deny a request and applicable law provides an appeal right, you may appeal by replying to our decision with the subject line “Privacy Appeal.”
This section does not represent that every US state privacy law applies to Cognizantly.
The website and services are not directed to individuals under 19, and we do not knowingly collect personal information from individuals under 19.
If you believe that someone under 19 has provided personal information to us, contact our Privacy Officer. We will investigate and take appropriate steps, including deletion where required.
We may apply a different threshold where applicable law requires it.
Our website may link to third-party websites, platforms, or resources. Those parties maintain their own privacy practices, and this Policy does not govern their independent handling of personal information.
We encourage you to review the privacy policies of Stripe, Calendly, Zoom, Mailchimp, HubSpot, Google, Amplitude, Dropbox, Anthropic, and other services with which you interact.
We may update this Policy to reflect changes in our practices, services, technology, or legal obligations.
We will publish the revised Policy and update the “Last updated” date. If a change is material, we will provide additional notice or obtain consent where required by law.
Please contact our Privacy Officer first if you have a question or complaint. We will investigate and respond in accordance with applicable law.
You may also have the right to contact an applicable privacy regulator, including:
Depending on the applicable law, you may also contact a provincial privacy commissioner, US state attorney general, or other competent regulator.